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2010年5月18日星期二

Sarcasm Detected!

Popular Science reported on their website that an Israel-based team developed an algorithm that can detect sarcasm in online reviews.

It looks like an expert system based on statistics and pattern recognition:
SASI, a Semi-supervised Algorithm for Sarcasm Identification, can recognize sarcastic sentences in product reviews online with pretty astounding 77 percent precision. To create such an algorithm, the team scanned 66,000 Amazon.com product reviews, with three different human annotators tagging sentences for sarcasm. The team then identified certain sarcastic patterns that emerged in the reviews and created a classification algorithm that puts each statement into a sarcastic class.
and possible applications:
This isn’t all just so your Roomba gets the joke when you tell it it sucks. Computer programs that can recognize sarcastic statements could generate better personalized content and make better recommendations to human users by not mistaking a product review titled “keep your receipt” with a sound piece of online shopping advice. It could also benefit opinion-mining systems that troll the Web trying to measure public sentiment about a product or idea.

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